Despicable me 2 cleaned up over the 4th of July weekend in America bringing in $82.5 million and eclipsing the poor performance of the Lone Ranger. In fact, Despicable me 2 has been prolific at the box office since its release, earning a domestic gross of $142 million and a further $151 million from foreign sales.

‘How did they do it?’ should be the question hot on every wannabe writer, director and producer’s lips and when you examine the decisions made with the film it’s not surprising it was such a box office jackpot. Read the rest of this entry »